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WINE FOR THE PEOPLE
Site Design + E-commerce and POS Integration
Wine For The People was in need of a designer and integration professional to pair down from five pieces of software to create a more efficient, functioning e-commerce website with simplified back end processes. The client purchased a Commerce7 template and I customized it to meet their needs. Design wise, they desired a fresh, interactive, user-friendly website. Website functionality needed to include the ability to track customer purchase history, allow users to create a profile, track customer purchase history, allow users to purchase products from the website, and have the system communicate with shipping software to fulfill purchases. After their website build, I merged their existing Stripe, Moon Clerk, Shopify, Squarespace, and Tock data and CRM that previously ran their business into WordPress and Commerce7.
ROLE
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Information Architecture
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Content Strategy
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UX Research
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UX Design
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UI Design
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Webmaster
WORKED WITH
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WordPress
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Commerce7
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GoDaddy
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Stripe
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Moon Clerk
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Shopify
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Squarespace
PROJECT DURATION
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March 2022 - July 2022
INFORMATION ARCHITECTURE
After removing irrelevant information, I narrowed down remaining information and put them into categories aligned with their strengths and goals to build out their navigation menu.
Before
After
BRAND KIT
Created their brand kit as a guide for website design and all marketing materials.
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OLD VS. NEW DESIGNS
Old Home Page
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New Home Page
Old Wine Club Page
New Wine Club Page
KEY PAGES
Screenshots of a few of the major pages I designed, including addition of html coding.
