Website build
       Divine Reflection

Divine Reflection Massage Therapy was in a business lull and had a website to match. By creating a new logo, fresh new website, and SEO, I helped further define the brand, create consistency, and drive new customers to her services. 

ROLE 

  • Information Architecture

  • Content Strategy

  • UX Research

  • Prototyping

  • UX Design

  • UI Design 

  • Copy Writing

  • Webmaster

  • SEO Optimization

PROJECT DURATION

  • October 2021 - December 2021

 

TOOLS USED

  • Squarespace

RESEARCH

  • Competitive Analysis

GOALS 

  • Create consistency throughout the brand.

  • Design a website that is easier to use for visitors. 

  • Gain new customers.

OBJECTIVES 

  • Reorganize layout of website by simplifying selections and navigation. 

  • Write copy that is easily understood and relevant to industry.

  • Integrate more pictures for visitors to relate to.

  • Create brand identity with fonts, colors, and new logo.

  • Build SEO

USABILITY FINDINGS & RESEARCH

USABILITY FINDINGS

  • Organization of the website feels clunky.

  • Need definition of each service offered, don't know what to book.  

  • No pictures.

  • Copy used is disorienting / doesn't make sense in relevance to the topics.

  • Need favicon.

COMPETITIVE ANALYSIS

  • 90% of competitors have clickable links under services offered; Divine Reflection does not. 

  • 90% competitors have a relevant style to their industry whereas Divine Reflection could be more relevant.

  • 50% of competitors have the ability to book directly on website without redirection.

  • 50% presented simplified information.

  • 50% of competitors had generic industry pictures that you could tell were generic.

  • 50% had their logo presented on all pages, unlike Divine Reflection's.

  • 90% of competitors had additional opportunities to book an appointment throughout website.

  • 10% of competitors had videos on their website. 

  • 60% of local competitors showed up on a google search "Massage, Austin, Texas".

BRAND IDENTITY

Chose a brand identity and feel that emulated calmness, relaxation, healing. Created new logo, selected color scheme and typography that expressed all of the above.
LOGOS
DivineReflectionsLogo1.PNG
Old Logo
Divine Reflection wText whitebkg.png
New Logo
Divine Reflection Simple whitebkg.png
Simplified New Logo
COLORS
#ADC7BC
#A27307
#1A1A1A
#FFFFFF
FONTS
Fave Script Pro
Proxima Nova

ACCESSIBILITY

  • All colors easily readable for color blind and macular degeneration

  • All colors WCAG and AAA checked & approved

  • All fonts kept above size 14

KEY PAGES

RESULTS

  • Simple flow of navigation.

  • Double traffic via SEO integration.

  • Increased user discoverability of information in search of.

  • Added descriptions to all services increased customer booking.   

  • Updated style increased user attention and engagement. 

If you're interested in this project or would like to hear more, get a hold of me!
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