DivineReflection Website Build | Kate Shelley Design

Website build
Divine Reflection

Divine Reflection Massage Therapy was in a business lull and had a website to match. By creating a new logo, fresh new website, and SEO, I helped further define the brand, create consistency, and drive new customers to her services.

VIEW WEBSITE

ROLE

Information Architecture
Content Strategy
UX Research
Prototyping
UX Design
UI Design
Copy Writing
Webmaster
SEO Optimization

PROJECT DURATION

October 2021 - December 2021

TOOLS USED

Squarespace

RESEARCH

Competitive Analysis

GOALS

Create consistency throughout the brand.
Design a website that is easier to use for visitors.
Gain new customers.

OBJECTIVES

Reorganize layout of website by simplifying selections and navigation.
Write copy that is easily understood and relevant to industry.
Integrate more pictures for visitors to relate to.
Create brand identity with fonts, colors, and new logo.
Build SEO

USABILITY FINDINGS & RESEARCH

USABILITY FINDINGS

Organization of the website feels clunky.
Need definition of each service offered, don't know what to book.
No pictures.
Copy used is disorienting / doesn't make sense in relevance to the topics.
Need favicon.

COMPETITIVE ANALYSIS

90% of competitors have clickable links under services offered; Divine Reflection does not.
90% competitors have a relevant style to their industry whereas Divine Reflection could be more relevant.
50% of competitors have the ability to book directly on website without redirection.
50% presented simplified information.
50% of competitors had generic industry pictures that you could tell were generic.
50% had their logo presented on all pages, unlike Divine Reflection's.
90% of competitors had additional opportunities to book an appointment throughout website.
10% of competitors had videos on their website.
60% of local competitors showed up on a google search "Massage, Austin, Texas".